Haiyen's was established to concentrate in the sport's fishing business. It was wholly owned by Eu family with hardware and sports fishing products as its primary business. Today, this fast growing company is spearheaded by the third and fourth generations of this famous family, and has become a more aggressive and innovative player. Haiyen's represents the broadest line of professional sport fishing products made by any single manufacturer in the world. The business had expanded to Indonesia, Thailand, Singapore, and Brunei.
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